Advertise on Inside Higher Ed

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Reach the most engaged minds in higher education – the faculty and administrators who read Inside Higher Ed every day:

• Nearly 600,000 unique monthly users*
• More than 2 million page views per month*
• More than 70,000 opt-in subscribers to our daily email news update.

Find out what our readers and advertisers have to say about us by clicking here.

*Audience measurement by google analytics.

Get your message out across all levels in higher education:

• More than 40% of our readers are academics: anyone from graduate students to department chairs.
• 30% are administrators in key institutional areas such as development, student services, financial aid, and business affairs.
• 20% of Inside Higher Ed’s readers hold executive level titles – deans, vice presidents, presidents and chancellors.

Join a dean’s list of advertisers:

Recent advertisers include publishers such as The New York Times, McGraw-Hill, Jossey-Bass, and Harvard University Press; education groups like ETS, College Board, ACT, SCUP, ACE, AACRAO, and MLA; corporate clients including HP, Datatel, BlackBerry, Cisco, Fidelity Investments, and Adobe; consultants such as Lipman Hearne, Noel-Levitz, and Widmeyer Communications; and institutions including Walden University, Capella University and Drexel eLearning.

New to online advertising? Get answers to basic questions here

Web Site Advertising

Download our online advertising specifications in PDF form — click here

Three banner ad sizes are available: 130 x 195, 190 x 260 and 160 x 600 pixels (160 x 600 ad size only available to advertisers who purchase 100,000+ impressions). Effective December 1, 2008, the only available ad sizes will be 160x600 and 300x250.

• Advertisers are asked to provide their ad in at least two sizes for maximum delivery.
• Impression and click-through reporting provided on all campaigns (we use Doubleclick Dart).
• Most third party ad serving accepted.
• Creative is due five business days prior to start of campaign.

Banner ads rotate throughout the site for maximum exposure to our audience.

Flash ads are accepted, although animations or loops must not run longer than 25 seconds and a total of three rotations. Url links should be hard-coded into flash ads.

We accept Gif, animated Gif, jpeg, tiff and swf files. Maximum file size is 40k. Flash files should be version 7 or earlier.

No interstitial, pop-up or pop-under ads are accepted. Complete online advertising specifications are available in PDF form — click here

COST: $45 cost per thousand (CPM) for commercial clients; $35 for publishers, nonprofit associations, and colleges and universities.

Daily Subscriber News E-mail Advertising

Click to view sample issue of newsletter: ( Plain Text | HTML )

1. Banner ads — three available at 180 x 150 pixels, no flash or animations.

Cost:

• $3,500 per week

2. Text ad — two text ad spots available — 25 words of text, including a linking URL.

Cost:

• First text ad: $3,000 per week
• Second text ad: $2,500 per week

All rates are quoted gross. Inside Higher Ed offers a 15% agency discount to recognized advertising agencies.

All first-time advertisers must prepay for their initial insertion.

Click here to download a PDF of the display advertising rate sheet.

For more information, Contact Laura McFarland, Vice President of Sales, at 202-659-9208, ext. 102 or laura.mcfarland@insidehighered.com

Monthly E-mail Newsletter Advertising

Inside Higher Ed’s INSIDER UPDATE

Inside Higher Ed introduces an exciting new advertising opportunity — the Insider Update e-mail newsletter. This monthly newsletter all about the goings on at Inside Higher Ed is sent to the entire 70,000+ subscriber base for our popular daily news update. An inside peek at the inner workings of Inside Higher Ed, full of newsy tidbits, links to hot stories, and fun features, the Insider Update has been a hit with Inside Higher Ed’s readers.

A single advertising opportunity is available in the Insider Update — a 160 x 600 skyscraper ad gives one advertiser 100% share of voice with more than 70,000 subscribers each month.

Cost: The Insider Update is priced at $3,500 for one insertion. Discounts available for multiple insertions.

View a sample of the Insider Update e-mail newsletter.

Inside Higher Ed’s DIVERSITY INSIDER

Inside Higher Ed’s new Diversity Insider is a monthly e-mail newsletter distributed to a controlled circulation of 6,000 HR and Diversity professionals at higher education institutions nationwide. The newsletter is a quick rundown on the key stories published by Inside Higher Ed each month that touch on topics of interest to those involved in institutional diversity. Those receiving the Diversity Insider are not Inside Higher Ed daily e-mail subscribers so there’s no duplicate readership.

Diversity is a crucial topic in higher education and the Diversity Insider is a compelling read for a highly targeted group of professionals: human resources professionals, diversity officers, equal opportunity/affirmative action officers, and C-suite professionals involved in institutional leadership.

A single advertising opportunity is available in the Diversity Insider — a 160 x 600 skyscraper ad gives one advertiser 100% share of voice each month.

Cost: The Diversity Insider is priced at $2,500 for one insertion. Discounts available for multiple insertions.

View a sample of the Diversity Insider e-mail newsletter.

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